When it comes to effective marketing tactics, social media platforms can be the beacons of success. But while an effective social media marketing campaign can make a product, it can just as well sink a brand that fails to focus on the right priorities. In the vast ocean that is social media, remember that you’re […]

Since the Internet began reigning supreme, considering social media advertising is a must for most brands. Twitter and Facebook campaigns have become mandatory parts of a well-thought product campaign, and when done right, it can significantly boost profits. But while some campaigns truly shine in originality and creativity, there are other, more unfortunate situations. Let’s […]